Methodology
The IE Ventures philosophy of business success begins with the OMA™ model (below). At the core a company has a champion — the driving force of the business. This champion gets support from three functional areas:
| Operations |
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the actual business delivery; |
| Marketing |
— |
the sales and marketing effort; and |
| Administration |
— |
accounting and technology functions. |
The ability to provide this support derives from the underlying capital resources: cash and human capital.
We use this model to determine the strengths and weaknesses of a company. By using a proven methodology, we can supply just the right combination of services consistently to improve a business. Not all companies have the same needs, so we create a custom solution for each individual business — one size fits one.
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