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IEV Corp > IEV Media > InfoMediary Services

"Basic human principles don't change, but demographics and other circumstances do, and so should our responses to them."
-Jon Kyl

 

InfoMediary Services

Customer 360° Solution

IEV Media’s Infomediary services represent a totally unique means of providing clients with marketing research and demographic information about their target markets, on a real-time basis.  This ground-breaking system is based on our patented & proprietary Infomediary technology that allows clients to collect real-time demographic data about their customers in a way that has not previously been possible.  This drastically superior information collection and management system allows purchases to be tracked & managed and transmitted to a database where current and future marketing efforts can be reviewed and then adjusted as needed for dramatically improved results. 


Marketing Analysis
IEV Media's Customer 360° solution provides the most advanced marketing analysis tool available with today's technology. Clients can track buying patterns from various demographic segments and provide real-time reports to their advertising partners. This program can track WHO is making a purchase, WHAT they are buying, WHEN they are buying it, WHERE they are buying it, and HOW OFTEN they make such buying decisions - in real-time. With this information, Clients can offer advertising partners unparalleled analysis on trends and buying patterns of certain demographic segments in a manner that otherwise does not exists today.
NET EFFECT: Clients can provide advertisers and their sales channels an analytical tool that tracks customer buying behavior based on their promotions (regardless of the medium). Advertisers could track the effect of coupons, rebates, and certain advertising mediums and campaigns. Using phone based GPS, Clients could also push SMS ads to customers that are in a specific areas which brings target marketing to an all new level.

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